Southeast Asia's future trends and peak season preparation skills in the second half of the year
After experiencing the epidemic in the first half of the year, it can be clearly observed that the epidemic has indeed weakened the development of certain industries and companies, but cross-border e-commerce has not been "downed" but has become stronger. "We believe that the new crown epidemic has become a turning point for e-commerce and retail, and e-commerce in Southeast Asia may also experience significant growth. At present, Southeast Asia is already one of the fastest growing regions in the world for e-commerce." Han Peiyi said. It is embodied in the following three aspects:
1. The retail industry's awakening of the status quo of e-commerce
Even if Southeast Asian countries eased movement restrictions and blockade measures after the epidemic eased, people's shopping habits and preferences have already undergone tremendous changes. And companies and brands have gradually realized that if they want long-term sustainable development, it is no longer enough to operate physical stores. Companies need to fill in the shortcomings of offline operations, and at the same time give full play to the advantages of online strategies to diversify business risks, so as to maintain relevance to consumer shopping behavior in the new era. In addition, the spread of brand stories is also very important. As the only physical contact point between e-commerce and consumers, logistics has become one of the key factors of brand experience.
2. The epidemic has not changed the basic growth trajectory and characteristics of e-commerce in Southeast Asia
Although the epidemic has accelerated the dependence of businesses and consumers on e-commerce, and both supply and demand have increased, for Southeast Asia, a region with an e-commerce retail penetration rate of less than 2%, its impact is staggering. At the current rate, Southeast Asia will soon reach or exceed the US$100 billion market goal set forth in the Google and Temasek Research Report.
In addition, due to the financial structure and regulations of Southeast Asia, as well as the influence of local residents' consumption preferences and habits, Southeast Asian e-commerce is still largely a market driven by a "delivery on delivery (COD)" model.
3. Southeast Asia will become a destination for many export-oriented companies
After experiencing the test of the epidemic in the first half of 2020, many industries and industries have made major adjustments. In particular, many Chinese export-oriented companies are gearing up to go abroad in the second half of the year. Many of them regard Southeast Asia as their main business. destination.
Hugo.com learned that there will be several major e-commerce promotions in Southeast Asia after September, which can be regarded as the beginning of the peak season. From the perspective of those who can, before the peak season in the second half of the year, sellers need to understand the characteristics of the Southeast Asian market and the consumer habits and preferences of the destination countries, match their own product categories, and choose the country and market that suits them. Before the layout, it is also necessary to make corresponding understanding of the humanities, taboos, holidays and consumption peak nodes in different regions, so as to select products and distribute goods.
In addition, it is very important to understand the logistics and warehousing arrangements, customs clearance, distribution scope, timeliness, etc. of the target market, choose the service provider and logistics plan that suits you in advance, and ensure that the audience that the business can reach is estimated in advance According to the scale, prepare corresponding stocks.
Able Logistics has developed diversified cross-border logistics distribution solutions and customized different cross-border special lines for different destinations. Sellers can choose worry-free cross-border end-to-end one-stop package delivery services, or according to actual needs, Choose a combination plan such as heading, customs clearance, and end delivery; in addition, those who are able to provide reliable goods-on-delivery services for sellers especially for the consumption habits of some countries, eliminating the worries of sellers in cross-border trade.
