The number of online shoppers in Southeast Asia is expected to reach 310 million in 2020
Russian satellite news agency sputniknews reported that the latest forecast issued by the world-renowned strategic consulting company Bain & Company shows that in 2020, the number of online shoppers in Southeast Asia is expected to reach 310 million, doubling last year.
According to a news from People's Daily Online on August 24, e-commerce is becoming a major engine of economic recovery in Southeast Asia. During the prevention and control of the new crown pneumonia epidemic, e-commerce has effectively promoted consumption replenishment and potential release. The latest forecast issued by the world-renowned strategy consulting company Bain & Company shows that in 2020, the number of online shoppers in Southeast Asia is expected to reach 310 million, doubling the previous year.
The website also quoted the "Google Temasek 2019 Southeast Asia Digital Economy Report" as saying that the Southeast Asian e-commerce market in 2019 was US$38 billion, and it is estimated that by 2025, the region's e-commerce market will reach US$153 billion. The booming e-commerce is becoming an important force in promoting economic recovery in Southeast Asia.
According to the media report, during the epidemic prevention and control period, more and more consumers in Southeast Asian countries choose to shop through e-commerce platforms, and the business data of e-commerce platforms in the same period have generally increased. According to incomplete statistics, from March to May this year, the online transaction volume of daily necessities and takeaway food in Southeast Asia increased by 50% to 400%, and the online sales of many sellers increased by at least 50% year-on-year. The Thai E-Commerce Association predicts that in 2020, the number of sellers and product sales on major e-commerce platforms in Southeast Asia will increase three times compared with 2019.
